Fiscal Year

2022

Case Number

A-21146-92472

Case Status

Certified-Expired

Received Date

2021-06-11

Decision Date

2021-11-23

Refile

N

Original File Date

2022-01-01 10:28:47

Previous SWA Case Number State

Schedule A Sheepherder

N

Employer Name

HOMESITE GROUP, INCORPORATED

Employer Name Slug

homesite-group-incorporated

Employer Address 1

ONE FEDERAL STREET

Employer Address 2

Employer City

BOSTON

Employer City Slug

boston

Employer State

MASSACHUSETTS

Employer State Slug

massachusetts

Employer Country

UNITED STATES OF AMERICA

Employer Postal Code

2110

Employer Phone

617-832-1325

Employer Number of Employees

1100

Employer Year Commenced Business

1997

NAICS Code

5241

FW Ownership Interest

N

Employer Contact Name

Fedelay RINCON

Employer Contact Address 1

ONE FEDERAL STREET

Employer Contact Address 2

Employer Contact City

BOSTON

Employer Contact State/Province

MASSACHUSETTS

Employer Contact Country

UNITED STATES OF AMERICA

Employer Contact Postal Code

2110

Employer Contact Phone

617-832-1332

Employer Contact Email

fedelay.rincon@homesite.com

Agent Attorney Name

Aviva Meerscham

Agent Attorney Firm Name

Fragomen, Del Rey, Bernsen Loewy LLP

Agent Attorney Phone

212-688-8555

Agent Attorney Address 1

1400 Broadway

Agent Attorney Address 2

9th Floor

Agent Attorney City

New York

Agent Attorney State/Province

NEW YORK

Agent Attorney Country

UNITED STATES OF AMERICA

Agent Attorney Postal Code

10018

Agent Attorney Email

ameerschwam@fragomen.com

PW Track Number

P10021015017349

PW SOC Code

13-1161

PW SOC Title

Market Research Analysts and Marketing Specialists

PW Skill Level

Level III

PW Wage

74235.00

PW Unit of Pay

Year

PW Wage Source

OES

PW Determination Date

2021-05-26

PW Expiration Date

2021-08-24

Wage Offer From

110000.00

Wage Offer To

0.00

Average Salary

110000.00

Wage Unit of Pay

Year

Worksite Address 1

One Federal Street

Worksite Address 2

Worksite City

Boston

Worksite City Slug

boston

Worksite State

MASSACHUSETTS

Worksite Postal Code

2110

Job Title

Senior Digital Analyst

Job Title Slug

senior-digital-analyst

Minimum Education

Master's

Major Field of Study

Mathematics, Marketing, Digital Development or related

Required Training

N

Required Experience

N

Required Experience Months

Accept Alternative Field of Study

N

Accept Alternative Major Field of Study

Accept Alternative Combination

Y

Accept Alternative Combination Education

Bachelor's

Accept Alternative Combination Education Years

5

Accept Foreign Education

Y

Accept Alternative Occupation

Y

Accept Alternative Occupation Months

24

Accept Alternative Job Title

Digital Marketing role in the health care or insurance industry

Job Opportunity Requirements Normal

Y

Foreign Language Required

N

Specific Skills

This position requires that a successful candidate must have a Masters degree in Mathematics, Marketing, Digital Development or related field and two years of or a Bachelors degree and five years of progressively responsible experience in a Digital Marketing role in the health care or insurance industry. Full term of experience must include utilizing SQL, Python, and Excel including Vlookup and Pivot Table; Performing Data manipulation, Email Marketing and Analytics, Project Management Agile style, Team Management, Digital Marketing Analytics, Salesforce Marketing Cloud, SMS Marketing and Analytics, Website Analytics, statistics for experiments, and marketing test design.br QUALIFICATIONS OF THE FOREIGN NATIONAL See also sections J and Kbr Ms. Kuo readily meets the minimum education requirement for the position. In May 2014, Ms. Kuo was awarded a Master of Arts degree in Integrated Marketing from Emerson College in Boston, Massachusetts.br br Ms. Kuo readily meets the experience requirement through her prior experience with Iora Health, where she was employed from July 18, 2016 to November 15, 2019, during which time, she held the positions of Associate, Digital Marketing 04012019 11152019; Senior Analyst, Digital Marketing 04012018 03312019; and Digital Marketing Specialist 07182016 03312018. In each of these capacities, she conducted indepth marketing analysis and developed reports and dashboards in various platforms to measure campaign performance, optimize advertising strategy and support goal alignment. She reduced paid channel Cost Per Acquisition by running cost efficiency reports and adjusting budget allocation. She crafted an organic performance forecast model via a multichannel attribution analysis to support strategy development to meet monthly organic goals. She managed marketing operations Built integration between ad platforms, marketing automation, Data Management Platform DMP, Customer Relation Management CRM and Business Intelligence BI tool to increase usable datasets, improve data accuracy, streamline marketingsales alignment and accelerate optimization cycle. She analyzed website, email and ad campaign performance trend and developed test roadmap. She created business cases to initiate experiment execution and the acquisition of additional resources and tools. She managed daytoday communications with agencies, freelancers and vendors. She supported new marketing tools and activity launch plans, i.e. call tracking system and automation journeys. She managed Search Engine Optimization SEO, including improving page speed and mobile friendliness, managing directory listings i.e. Google My Business, updating HTML Meta Tags and header tags, monitoring Search Console, adding structured data markup, resolving XML sitemap issues, reducing duplicate content, developing internal linking strategy, and setting up 301 redirects. She supported digital advertising, including social media advertising, AdWordsBing paid search PPC campaigns, display campaigns, and YouTube advertising. She managed marketing operations integration and alignment between sales tools i.e. Salesforce and phone systems and marketing tools i.e. marketing automation and ad platforms. She utilized SQL, Python, and Excel including Vlookup and Pivot Table. She performed Data manipulation, Email Marketing and Analytics, Project Management Agile style, Team Management, Digital Marketing Analytics, Salesforce Marketing Cloud, SMS Marketing and Analytics, Website Analytics, statistics for experiments, and marketing test design.

Combination Occupation

N

Offered to Applicant Foreign Worker

Y

Foreign Worker Live on Premises

N

Foreign Worker Live in Domestic Service

N

Foreign Worker Live in Domestic Service Count

Professional Occupation

Y

Application for College/University Teacher

N

SWA Job Order Start Date

2021-03-24

SWA Job Order End Date

2021-04-23

Sunday Edition Newspaper

Y

First Newspaper Name

The Boston Globe

First Advertisement Start Date

2021-03-28

Second Newspaper Ad Name

The Boston Globe

Second Advertisement Type

Newspaper

Second Ad Start Date

2021-04-04

Employer Website From Date

2022-01-01 10:28:47

Employer Website To Date

2022-01-01 10:28:47

Professional Organization Ad From Date

2022-01-01 10:28:47

Professional Organization Advertisement To Date

2022-01-01 10:28:47

Job Search Website From Date

2021-03-25

Job Search Website To Date

2021-04-08

Employee Referral Program From Date

2021-03-23

Employee Referral Program To Date

2021-04-23

Local Ethnic Paper From Date

2021-03-31

Local Ethnic Paper To Date

2021-03-31

Radio/TV Ad From Date

2022-01-01 10:28:47

Radio/TV Ad To Date

2022-01-01 10:28:47

Employer Received Payment

N

Posted Notice at Worksite

Y

Layoff in Past Six Months

N

Country of Citizenship

TAIWAN

Foreign Worker Birth Country

TAIWAN

Class of Admission

H-1B

Foreign Worker Education

Master's

Foreign Worker Information: Major

INTEGRATED MARKETING COMMUNICATIONS

Foreign Worker Years of Education Completed

2014

Foreign Worker Institution of Education

EMERSON COLLEGE

Foreign Worker Education Institution Address 1

120 BOYLSTON ST

Foreign Worker Education Institution Address 2

Foreign Worker Education Institution City

BOSTON

Foreign Worker Education Institution State/Province

MA

Foreign Worker Education Institution Country

UNITED STATES OF AMERICA

Foreign Worker Education Institution Postal Code

2116

Foreign Worker Experience with Employer

N

Foreign Worker Employer Pays for Education

N

Foreign Worker Currently Employed

Y

Employer Completed Application

N

Preparer Name

Aviva Meerschwam

Preparer Title

Senior Associate

Preparer Email

ameerschwam@fragomen.com

Employer Information Declaration Name

Fedelay Rincon

Employer Information Declaration Title

HR Business Partner