Fiscal Year

2021

Case Number

A-20176-68977

Case Status

Certified

Received Date

2020-09-01

Decision Date

2021-04-16

Refile

N

Original File Date

2021-01-01 09:13:41

Previous SWA Case Number State

Schedule A Sheepherder

N

Employer Name

SAKS DIRECT LLC DBA HBC DIGITAL

Employer Name Slug

saks-direct-llc-dba-hbc-digital

Employer Address 1

225 LIBERTY STREET, 25TH FLOOR

Employer Address 2

Employer City

NEW YORK

Employer City Slug

new-york

Employer State

NEW YORK

Employer State Slug

new-york

Employer Country

UNITED STATES OF AMERICA

Employer Postal Code

10281

Employer Phone

6468022553

Employer Number of Employees

14219

Employer Year Commenced Business

2009

NAICS Code

452111

FW Ownership Interest

N

Employer Contact Name

Kaitlyn Whiteside

Employer Contact Address 1

225 Liberty Street, 31st Floor

Employer Contact Address 2

Employer Contact City

New York

Employer Contact State/Province

NEW YORK

Employer Contact Country

UNITED STATES OF AMERICA

Employer Contact Postal Code

10281

Employer Contact Phone

6468022553

Employer Contact Email

kaitlyn.whiteside@hbc.com

Agent Attorney Name

Ian J Goes

Agent Attorney Firm Name

Cumming Partners

Agent Attorney Phone

4169434712

Agent Attorney Address 1

5742 Main Street

Agent Attorney Address 2

Agent Attorney City

Williamsville

Agent Attorney State/Province

NEW YORK

Agent Attorney Country

UNITED STATES OF AMERICA

Agent Attorney Postal Code

14221

Agent Attorney Email

igoes@canada-usa.com

PW Track Number

P10019353206725

PW SOC Code

13-1161

PW SOC Title

Market Research Analysts and Marketing Specialists

PW Skill Level

Level III

PW Wage

81661.00

PW Unit of Pay

Year

PW Wage Source

OES

PW Determination Date

2020-04-01

PW Expiration Date

2020-06-30

Wage Offer From

82000.00

Wage Offer To

100000.00

Average Salary

91000.00

Wage Unit of Pay

Year

Worksite Address 1

225 Liberty Street, 27th Floor

Worksite Address 2

Worksite City

New York

Worksite City Slug

new-york

Worksite State

NEW YORK

Worksite Postal Code

10281

Job Title

Manager of Personalization & Customer Analytics

Job Title Slug

manager-of-personalization-customer-analytics

Minimum Education

Master's

Major Field of Study

Market Research

Required Training

N

Required Experience

Y

Required Experience Months

36

Accept Alternative Field of Study

Y

Accept Alternative Major Field of Study

Marketing, Marketing Analytics or related Marketing field

Accept Alternative Combination

Y

Accept Alternative Combination Education

Bachelor's

Accept Alternative Combination Education Years

5

Accept Foreign Education

Y

Accept Alternative Occupation

Y

Accept Alternative Occupation Months

36

Accept Alternative Job Title

Related

Job Opportunity Requirements Normal

N

Foreign Language Required

N

Specific Skills

Requires Masters or foreign educ. equiv. Degree in Market Research, Marketing, Marketing Analytics or related Marketing field and Three 3 yrs. exp. in Job Offered or related occupation. Alternatively, will accept Bachelors or foreign educ. equiv. Degree in Market Research, Marketing, Marketing Analytics or related Marketing field and five 5 yrs. postdegree, progressive exp. in Job Offered or related. Experience must have included Performing SAS Programming including Data steps, Macros and statistical models, utilizing SQL Skills with Oracle, Teradata, Postgre and SparkSQL; R Python Programming for analytics and data science including dataset processing, statistical analysis, and data visualization in R and Use of Pandas, NumPy and PySpark in Python; Utilizing quantitative research and statistical and data mining techniques, including hypothesis testing, experimental design, Naive Bayes classifier, clustering using Kmeans and KNN, predictive modeling using logistic regression, time series and decision trees; Working with data framework and platforms, including relational databases Oracle, Teradata and Aster and Cloudbased environment AWSEMRS3; Working with digital marketing channels and web analytics including Google Analytics and Adobe Omniture; and Perform customer segmentation and profiling and Personalization strategy and application.br br This employer considered applicants with any suitable combination of education, training or experience.br br CONTINUED DUTIESbr Manage relationships and liaise with Data Service, Marketing and thirdparty vendors to facilitate the development and implementation of a marketing data pipeline and applications into datadriven marketing projects and partnerships. Oversee vendor relationships and strategies, including vendors onboarding, facilitate conversations among vendors, provide data pipeline support, test and pilot on vendor platforms with other business stakeholders, organize and hold training sessions for Digital Marketing teams to enable automation of CRMbased marketing events evaluate vendor service and business contribution working with digital marketing channels and web analytics including Google Analytics and Adobe Omniture. Govern and administer the current analytics perform in areas of user security management, system performance and integrity, user experience, version control, training and documentation performing SAS programming, utilizing SQL Skills with Oracle, Teradata, Postgre and SparkSQL. Partner with Data Engineering and AI team to build new cloudbased machine learningdata science environment working with data framework and platforms, including relational databases Oracle, Teradata and Aster and Cloudbased environment AWSEMRS3. Provide innovative datadriven strategies for digital media channels, implement key initiatives for client acquisition and retention at all marketing channel touch points working with digital marketing channels and web analytics including Google Analytics and Adobe Omniture. Serve as a strategic business leader to facilitate processesprograms crossfunctionally and across the organization for special business projects. Lead, develop, and motivate the team in the development of comprehensive project plans and data analysis outlines and throughout execution and prepare providing data analysis and marketing training to any future new hires. Set culture of strategic and innovative thinking by teaching and mentoring associates. Perform work within the fashion and luxury goods industry.

Combination Occupation

N

Offered to Applicant Foreign Worker

Y

Foreign Worker Live on Premises

N

Foreign Worker Live in Domestic Service

N

Foreign Worker Live in Domestic Service Count

Professional Occupation

Y

Application for College/University Teacher

N

SWA Job Order Start Date

2020-04-27

SWA Job Order End Date

2020-05-27

Sunday Edition Newspaper

Y

First Newspaper Name

The New York Times

First Advertisement Start Date

2020-05-03

Second Newspaper Ad Name

The New York Times

Second Advertisement Type

Newspaper

Second Ad Start Date

2020-05-10

Employer Website From Date

2020-04-27

Employer Website To Date

2020-05-27

Professional Organization Ad From Date

2021-01-01 09:13:41

Professional Organization Advertisement To Date

2021-01-01 09:13:41

Job Search Website From Date

2020-05-03

Job Search Website To Date

2020-05-11

Employee Referral Program From Date

2021-01-01 09:13:41

Employee Referral Program To Date

2021-01-01 09:13:41

Local Ethnic Paper From Date

2020-05-06

Local Ethnic Paper To Date

2020-05-06

Radio/TV Ad From Date

2021-01-01 09:13:41

Radio/TV Ad To Date

2021-01-01 09:13:41

Employer Received Payment

N

Posted Notice at Worksite

Y

Layoff in Past Six Months

N

Country of Citizenship

CHINA

Foreign Worker Birth Country

CHINA

Class of Admission

H-1B

Foreign Worker Education

Master's

Foreign Worker Information: Major

INTEGRATED MARKETING COMMUNICATIONS

Foreign Worker Years of Education Completed

2014

Foreign Worker Institution of Education

NORTHWESTERN UNIVERSITY

Foreign Worker Education Institution Address 1

633 CLARK STREET

Foreign Worker Education Institution Address 2

Foreign Worker Education Institution City

EVANSTON

Foreign Worker Education Institution State/Province

IL

Foreign Worker Education Institution Country

UNITED STATES OF AMERICA

Foreign Worker Education Institution Postal Code

60208

Foreign Worker Experience with Employer

N

Foreign Worker Employer Pays for Education

N

Foreign Worker Currently Employed

Y

Employer Completed Application

N

Preparer Name

Ian J Goes

Preparer Title

Attorney

Preparer Email

igoes@canada-usa.com

Employer Information Declaration Name

Kaitlyn Whiteside

Employer Information Declaration Title

Sr. Manager, Associate Labor Employment Counsel